About

Board of Directors

President 

  • Karina Herold

  • President, SH Advisors

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Vice President

Haley Bala

  • Lifecycle Marketing, Brand & Experiences, Hulu 

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Vice President of Business Operations


  • Emma Heeger

  • Senior Account Manager, Buzzfeed

Vice President of Executive Programming


  • Marisa Materna

  • Owner, Game Face LA

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Director of Core Programming

  • Jenna Horton

  • Director, Soccer Programming & Operations, LA Galaxy

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Director of Mentorship

  • Jasmine McGee

  • Sports Marketing Consultant

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Co-Director of Diversity, Equity & Inclusion

  • Liliana Perez

  • Director, Cultural Affairs, LA Chargers

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Co-Director of Partnerships

Alana Hutchinson

  • Director, Event Operations, Los Angeles Sports & Entertainment Commission

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Co-Director of Diversity, Equity & Inclusion

  • Brianna (Bri) Appel

  • Founder & CEO, fiveye

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Co-Director of Partnerships 

Kellie Warren

  • Corporate Partnerships, Los Angeles Rams

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Director of Marketing & Content

Julie Zwissler

  • Chief Marketing Officer, FAbric

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Co-Director of Memberships

  • Madison Zeiss

  • Manager, Corporate Partnerships, LAFC

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Co-Director of Memberships

  • Lauren Doria

  • Real Money Gaming Partnerships, TikTok

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