Introducing the WISE LA Board Leadership Team
Leadership that champions women, drives progress, and strengthens our community.
We’re proud to announce the talented leaders who will continue to guide WISE LA forward. Their passion for advancing women across sports, events and entertainment fuels our mission and strengthens our community every day.
Please join us in congratulating our newly elected and re-elected WISE LA Board Leadership Team: Karina Herold, President; Haley Bala, Vice President; Emma Heeger, VP of Finance; and Jasmine McGee, VP of Growth Strategy.
We’re excited for what’s ahead and deeply grateful for their leadership, dedication, and continued commitment to advancing women in our industry.
A CLOSER LOOK AT THESE LEADERS SHAPING WISE LA
Chief Operating Officer, Bay Area Host Committee & President, SH Advisors
WISE LA Member: 20 Years
What does WISE LA mean to you?
WISE means community, connection, and belonging to me. From my very first WISE LA event as a young professional, I felt supported, inspired, and welcomed by women who were generous with their time and leadership. WISE is a place where we celebrate those who paved the way, create space for women at every stage, and continue to build the future of the sports and events industry together. It’s more than an organization—it’s a reminder that we are connected, we belong, and we are stronger together.
Head of Growth Strategy, p1440
WISE LA Member: 9 Years
What does WISE LA mean to you?
To me, WISE LA is both a sounding board and a launchpad for personal development. It represents collective leadership and deep connections. I'm so proud of how the women of this community support one another in navigating and transforming our industry.
Global Partnerships Manager, 2K
WISE LA Member: 10 Years
What does WISE LA mean to you?
WISE means growing your personal and professional self, while having fun along the way. It means friendship, mentorship, and forever community.
Director of Client Services, BeCore
WISE LA Member: 12 Years
What does WISE LA mean to you?
WISE is more than just a professional organization — it’s a community that has shaped how I see myself as a leader in the sports industry and accelerated the way I think about impact, connection, and purpose in my work. WISE means community, growth, leadership, and service to me. It has supported my professional journey, connected me to powerful relationships, and reinforced the importance of lifting up other women in the business of sports and events.